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Case study of dell computer corporation introduction michael dell founded dell computer corporation in 1984 with a simple vision and business concept – that personal computers can be built to order and sold directly to consumers. Table of contents preface ix chapter 1 the nature of management control case 7-5: dell computer corporation 332 case 7-6: industrial products corporation 335. Case 7-5: dell computer corporation discussion questions 1 what is dell’s strategy dell’s strategy was based on: • market leadership as a result of a persistent focus on delivering the best possible customer experience.
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